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Monday, November 26, 2012

Guidelines For a Successful Product Launch

If you are considering about launch your first product, or trying to launch another product to your market, you may want to read this article. Here you will find out one of the most important elements that should exist in your product, how to draft your product launch message so as to attract customers to buy from you, and how to prepare your product launch. Once you finished reading this article, you will be clear about how to do a successful product launch.

First of all, before launching your product, the most critical element is that your product should be a completed, effective solution that can help someone out of his or her trouble. You should answer this question before you launch your product: why people should buy from you? It is because no one will spend money to buy any product that is useless. So before any product launch, ask yourself if your product help people to reach their desired goal or solve their particular problems? Once you identify that, you can then draft your sales message about your product launch.

Your message on product launch is critical and therefore, you need to be very careful about it. So in the first place, your sales page headline should be able to capture your audience attention immediately. Then explain to your customer what your product or service is and how it can help your customers to achieve their goal. At last but not the least, explain why they should buy from you instead of buying from your competitors, and what kind of benefits they will get when they bough from you. And when you finish preparing your message, you can then now start your product launch.

To prepare your product launch, you should already have a business and sales strategy available when you launch your product. Generally speaking, it is about having a good product and does good marketing on that product. So before launching your product, your business should have your own customer database. Customer database is the asset of your business. If you have customer database that is big enough and if you have good relationship with your customer, the whole product launch process will be very smooth. Your next step is to send email to your list several times with the message you create in previous steps.

Then after warming up your list, you will be able to start telling them your product and when it will be launched. Finally, close your shopping cart after a week so as to show your customer that, if you don't buy it now, you cannot buy it later. This is the whole process of launching your product.

Now that you understand the whole process of launching your product, I hope that you can get start working on your own product launch. Remember your product should be completed before launching. And then write your message clearly so as to tell your customers that what is inside your product and why they should buy from you. Finally you should build your own customer list and market to them by email to notify about your product launch. So take action and launch your own product now!

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Ask Yourself These Questions Before Your Next Product Launch

You woke up with a start in the middle of the night... You have an idea for a fabulous new program that will truly change people's lives (and hopefully make you some good money too). You zipped off an e-mail to your virtual assistant at 2 a.m. - telling her to get ready for the tsusami because you'll be launching the new product in your next newsletter...

Whoa... slow down!

That is not the way to successfully launch a new program or product. You may in fact make money if you do a quick launch.. but taking a deep breath and taking time to plan will multiply the results of your efforts (have you downloaded my free launch planner yet?).

Before you get too deep into your product launch, take some time to answer the following two questions. Who benefits from this information? and What problem does this solve for my target audience?

The most important thing to nail down *very* early in the product launch process is your ideal client for the service (also known as your target audience. Often narrowing down your target audience is *very* tricky for heart based entrepreneurs. You want to help everyone who needs your help. But, you can actually help more people when you are focused because by writing specifically for your very tightly defined niche you make it easier for the people who would benefit most from your help to find you.

When writing your promotional material, take a moment, close your eyes and visualize your ideal client for this product. What is their name? How old are they? What do they look like. Write your content like you are writing a personal letter to just them. When your client reads the letter, they will think that you've read their mind.

In addition to knowing who you are writing for - you need to be very clear on what problem you are solving for them. To some extent, people buy products because they like you (and because you write just for them) but mostly, to get a client to give you hard earned money - you need to be solving a problem for them. As a heart based entrepreneurs, this is easier for you than for many. Of course, you want to help and to serve your clients. The key here is to take the time to really think about the benefits of your new program or product and to express them clearly in you product launch sales copy.

7 Ways to Spark Interest in Your Product So You Can Sell More

Selling an information product online through a website is a great way to make a substantial income. Probably the best part about using this business model is the fact that once you get it set up and running, you can receive income passively for years to come. There are many ways to create demand for your product and increase the amount of sales you make. Here is a list of seven ways to help you spark interest so you can sell more and make more money.

1. Don't just sell your product, make sure that you are also giving them value and a bunch of freebies to go right along with it. If the visitor is hesitant about buying your product, help them make their decision by giving them free stuff with their purchase. It helps also to let them know the value of freebies you are giving away.

2. Make sure that your sales page is telling a story rather than just selling your product. You want to relate to your visitor and make them understand that you understand where they are coming from and how your product has helped others.

3. Use attention drawing headlines and bold faced font to garner attention and attract the visitor to what you are offering. These words and font styles will no doubt catch the eye of the reader and attract them to the key points and highlights of the offer that they can't refuse.

4. The best way to sell a product is to see yourself as your visitor. Picture exactly what someone who might buy your product would look for in a website and set the website up with this in mind. This might mean you will need to add videos, testimonials, or other flash graphics to increase your conversion rate.

5. Create a sense of urgency by setting a time frame for a great deal. Make the visitor have to make a decision now instead of having the chance to ponder the decision over. If they have to make an impulse decision, they may choose to buy now.

6. Surprise the visitor with a free gift just for visiting your website. If you offer great free content or a gift, then they will more than likely appreciate it and remember what kind of person you are and be more inclined to buy from you.

7. Always up sell or back end sell your customers. Give them the option to upgrade or buy a product that will compliment the other.

Video Marketing Goldmine Review - Sean Donahoe's New Product

Thousands of people are now waiting for the actual launch of Video Marketing Goldmine. This is because it has already received great comments from people who are lucky enough to test drive this video course before its actual launch. They are very satisfied with the quality of the program and learned techniques that are easy to implement. When you decided to join Video Marketing Goldmine on launch day, you will get access to their 14-hour video course. This video course is divided into manageable groups so it will be easier for you to learn. There are 13 videos inside the main training section and 9 videos inside the advanced training section. Bonus videos and trainings are also included inside the member's area. These bonuses are also very useful to your video marketing campaigns and it is connected to the main and advanced courses. Another great thing is that, Sean Donahoe also includes example of his existing online campaigns so you can easily understand the process. Killer and proven video templates are also available exclusively for their members.

If you want to save the whole course, they have a feature where you can download all the lessons. Videos are available for download in different formats like mp3, iPod, and iPhone versions. You can also download each module in full PDF transcripts. One of the best that you can use inside the member's area is their Question and Answer section. This is a very powerful feature because you can ask questions whenever you are in trouble on your video projects and this will help you succeed much further. You will learn a lot of great stuff inside Video Marketing Goldmine and if you take action on what Sean Donahoe will teach you, it will surely bring you huge profits and consistent decent income.

Are You Only A Spender On Internet Marketing Product Launches?

This article is targeted to newbies in the online marketing industry or those that aren't new yet continually buy new products without ever really putting previous purchases into practice or are simply continual money spenders. It involves some things to think about before jumping onto a future "big launch". I hope you benefit from it!

I have heard people say that it is very difficult to keep up with the online marketing industry since there is something new happening every day. Product launches today are as frequent as ever. That is only partly true. What I am about to reveal will save many a lot of frustration.

If you completely believe that things are always changing and you must keep up with it via buying every latest, greatest product that gets launched, you will always be filled with overload and feel as though the weight of the world is constantly pounding your shoulders. You will then never get anything done. Every time a product owner says "buy now" you'll buy. You'll think that this latest product launch is the secret to solving everything. The actual result though is that each month after every product launch, you keep falling a month further behind in terms of having a business that actually works or succeeding with online marketing.

Here's the real truth: A clear majority (90%) of what's "new and different' is completely irrelevant. A waste of your precious time. Only 10% is ever going to make a difference for you.

The basics to online marketing have been the same ever since the late 1990s. Taking the perspective of actually selling things to people, there are only about a dozen things that have been major developments. These include:

Autoresponders Online auctions Shopping carts PayPal Pay Per Click (PPC) Social media / social networking i.e. Facebook and Twitter Live chat / instant messaging Blog software Streaming audio & video e.g. YouTube

In other words there's only about one major development per year. Not 100!

You are correct in arguing that within all these there are other smaller major developments. But "there's nothing new under the sun". This is not being pessimistic; it's allows for you massive time savings. Bill Gates said computers would increase leisure time by 30%. Hmm, is that correct for when you look around today? How many instead reveal the opposite having a job (or jobs), looking after the kids, family time, sport and recreation and any other appointments?

Success comes from mastering the basics, not from widespread panic or continual change and movement. The surface of this industry is always changing but the core aspects of main importance stay generally the same. As you master the core principles, you rapidly see how to apply them when new things pop-up and come along. When you can immediately recognize what part of a product launch or brand new whiz-bang item is not new, that's when you have the ability to profit from it. Not everything that was old becomes new again

I can 100% guarantee that over the next few years and probably forever, new innovations will arise that are currently unimagined. Billion dollar empires will emerge from nowhere. This will lead to a multitude of people yelling and shouting at you, urging you to join the bandwagon. But you will discover that the "hype-sters" won't know how to use what's new because they never understood what worked before. The reason why people go from 0 to freedom in such speed is because they focus and master what they want or have chosen to succeed with.

Consider that when you learn from masters. Therefore when you hone your skills like a master, instead of being the frantic, distracted, chaotic blue belt, you can be the calm, confident, cool as a cucumber black belt. You can be that champion who quietly steps onto the mat and demolishes his opponent with three lightning-speed strikes. Without so much as breaking a sweat.

Master the basics. Become a black belt. Find the old within the new, and discover how to function at an entirely new level of calmness and confidence.

Product Launch Manager: How to Hire the Right Set of Skills to Work on Your Business

It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.

Q: What core skills should I look for in my Product Launch Manager?

A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.

Q: Why is it so important for the professional I choose to understand Jeff Walker 's Product Launch Formula (PLF)?

A: I wouldn't say that this is "mandatory", but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.

As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.