You woke up with a start in the middle of the night... You have an idea for a fabulous new program that will truly change people's lives (and hopefully make you some good money too). You zipped off an e-mail to your virtual assistant at 2 a.m. - telling her to get ready for the tsusami because you'll be launching the new product in your next newsletter...
Whoa... slow down!
That is not the way to successfully launch a new program or product. You may in fact make money if you do a quick launch.. but taking a deep breath and taking time to plan will multiply the results of your efforts (have you downloaded my free launch planner yet?).
Before you get too deep into your product launch, take some time to answer the following two questions. Who benefits from this information? and What problem does this solve for my target audience?
The most important thing to nail down *very* early in the product launch process is your ideal client for the service (also known as your target audience. Often narrowing down your target audience is *very* tricky for heart based entrepreneurs. You want to help everyone who needs your help. But, you can actually help more people when you are focused because by writing specifically for your very tightly defined niche you make it easier for the people who would benefit most from your help to find you.
When writing your promotional material, take a moment, close your eyes and visualize your ideal client for this product. What is their name? How old are they? What do they look like. Write your content like you are writing a personal letter to just them. When your client reads the letter, they will think that you've read their mind.
In addition to knowing who you are writing for - you need to be very clear on what problem you are solving for them. To some extent, people buy products because they like you (and because you write just for them) but mostly, to get a client to give you hard earned money - you need to be solving a problem for them. As a heart based entrepreneurs, this is easier for you than for many. Of course, you want to help and to serve your clients. The key here is to take the time to really think about the benefits of your new program or product and to express them clearly in you product launch sales copy.
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