It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should be looking to hire.
Q: What core skills should I look for in my Product Launch Manager?
A: The most important skill you are hiring is the skill of a consultant. As the business owner, you want someone you trust to work directly with you and manage all elements of the launch process. Remember that the technical skills such as copywriting and web design can be outsourced. Your choice of professional is someone that can listen to your vision, understand the goals of your business, and develop a sequenced marketing campaign that will deliver results for you.
Q: Why is it so important for the professional I choose to understand Jeff Walker 's Product Launch Formula (PLF)?
A: I wouldn't say that this is "mandatory", but it definitely helps! You want your launch campaign to tell a story, have a sequence, and position your product for breakthrough sales. You want to know that the person you hire is using an already successful system to customize a strategy for you. Product Launch Formula is the most efficient process for turning prospects into customers and it helps greatly if the person you hire has studied this system.
As you prepare for your upcoming launch promotion, you will learn that there are many moving parts to manage and it is easy to get overwhelmed. As you look for help, make sure to choose a professional that you trust to build, manage, and execute a customized launch plan.
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